Esquire Magazine E-Ink Cover

I found the October 2008 issue of Esquire Magazine at Barnes & Noble today.  I don't normally read Esquire but I picked up this issue because it is the first magazine published with an E-Ink cover.  Here is a 30 second video of what it looks like.  Sorry about the shaky video the camera was handheld.

http://www.jumpcut.com/view?id=D975578E7E0E11DD917A000423CF0184